WHITEPAPER – Artificial Intelligence - Large Language Models: Practical Use in Business Context


Sections of this paper may have been written by AI. It is not often that we witness a technological revolution , yet that is precisely what is unfolding before our eyes as ChatGPT takes the world by storm . As the fastest adopted technology in history, ChatGPT has ushered us into a new era of accessing information through discussions with computers .’ Large Language Models (LLMs) the technology behind ChatGPT will transform the anatomy of white collar work and change the way we operate as a society . In a business environment , targeted use of Large Language Models can dramatically amplify productivity.

What are LLMs

It's important to understand what LLMs are not. They may seem like magic at times, but they are not. Essentially, LLMs are large ‘ prediction machines .’ Given an input, they predict the most likely next word based on probabilities derived from analyzing vast amounts of text data, often sourced from the internet. A key part of this process involves representing words as high dimensional vectors, or 'embeddings'. These embeddings capture semantic relationships between words in a way that can be mathematically manipulated. For example, words with similar meanings are close together and the directions in this space can represent different types of semantic relationships.

Beyond ChatGPT

Even if just used for simple text generation, ChatGPT can be a very powerful tool. But use it for reading and summarizing complex text like a law or a regulatory standard, discuss with it a topic you are researching or ask it to reason and challenge you on your conclusions, and you can substantially expedite your work and broaden its scope. Using the LLM behind ChatGPT as an engine to power custom software applications that can synthesize data, generate documents or even execute complete tasks autonomously goes even further, and, if well targeted and focused, can lead to a transformative increase in efficiency across an enterprise. Understanding where and how LLMs can be integrated into business processes can be a daunting task, but it is better to start earlier than later. One thing is certain: LLMs are here to stay. Early adoption can provide enterprises with a significant competitive edge.

Part One: Customer Support

Perhaps the most obvious use case for LLMs is in automatising and enhancing customer support operations. Creating next generation chatbots that understand human language, can access and retrieve information like shipping status or product information will revolutionize the quality and cost efficiency of customer support.

Part Two: Marketing and Sales

The ability to use LLMs to create messages tailored to each customer’s characteristics instantly may just be the tip of the iceberg. When integrated into the right software architecture, LLMs can autonomously create newsletters, social media posts and more, including complete audio visual content. Given their vast ability to interpret unstructured data, such as social media, customer feedback, news and other across various databases, they can derive sentiment analysis and provide preliminary conclusions for marketers.

Part Three: Software Development

Software engineering is undergoing a revolution of its own, as generating fully functional code is for LLM a task not too dissimilar to translating between languages . While the limited context window of LLMs ( which refers to the amount of text an LLM can consider when making its word predictions ) still constrains their ability to create intricate software architectures , tools like GitHub Copilot and ChatGPT are already increasing speed and reducing error rate of software developers ’ work . When integrated into a more custom software application , LLMs can generate and even execute code from a simple prompt describing what that code should do. The impact of LLMs on software development will l range from increasing speed and reducing error rate to fully automating generation of code, vastly extending the reach of the no code development in practical work.

Focus on: Autonomous Agents

Autonomous LLM powered agents are self governing entities that can act and make decisions independently , based on their programmed rules and objectives . These agents make the impact of LLMs all the more transformative, given that they extend the LLMs reach from solely text prediction to the ability to analyze and process vast amounts of data , perform complex tasks , and adapt to changing environments. In finance , autonomous agents can conduct sophisticated market analyses , predict trends , and execute trades with minimal human intervention . In healthcare , autonomous agents can analyze patient data to detect anomalies and provide personalized treatment recommendations . Already today, autonomous agents , such as Auto GPT, AgentGPT self prompting , iterative AI algorithms help humans lay out strategies , make long term plans and help with decision making . Such examples highlight the immense potential of autonomous agents in transforming industries and enhancing efficiency.

Focus on: The First Mover Advantage

Make no mistake , ChatGPT is already widely adopted by employees across companies. Individuals are leveraging these tools to gain what can be described as digital superpowers, significantly enhancing their productivity and capabilities in a multitude of tasks However , it is crucial for management to recognize this reality Theuse of ChatGPT is not a fringe phenomenon ; it's a pervasive trend . Ignoring this would be a strategic misstep . Instead , organizations should focus on developing proprietary methods for leveraging LLMs across their software integrations . This involves not only technical implementation but also educating employees about the potential and proper use of these technologies.

For example, we have undertaken an internal survey across 8020.eco with unsurprising results: approximately 90% of our consultants regularly use ChatGPT for a variety of tasks from generating textfor presentations , conducting research , creating code for quick mockups , writing documentation to code and excel debugging . As an AI native consulting company , we have embraced the technology from the outset , running a series of workshops , developing proprietary software applications built on LLMs and conducting research 8020.

To effectively leverage AI's potential, solutions need to be woven into the business context , aligning with its tools and processes. Sharing company specific knowledge with LLMs enhances the relevance of AI generated insights , surpassing off the shelf tools. However, as we venture into this innovative realm, privacy and legality remain critical. Tailor made solutions, aware of these aspects , are therefore essential.

Conclusion: Beyond Individual Business Operations

Technology has a unique tendency to first disrupt , then fundamentally reshape how we work. It can give us superpowers , but by doing so, it can make many previously indispensable tasks redundant. In the very same way that steam engine has replaced muscle work , LLMs are set to automate the laborious mental work of comprehending and transforming information . Perhaps hard to quantify, a large part of white collar work consists of digesting, understanding and then recreating factual information . With the advent of LLMs, this process can be automated instantaneously.

Give LLM a vast database of information and it will instantly answer your questions based on that factual knowledge; this immediate repurposing of information , regardless of its complexity,  represents an undeniable enhancement in productivity . LLMs are poised to make the most significant impact in areas of knowledge work, such as comprehension, planning, and collaboration. Interestingly, these are areas that, until now, have had the least potential for automation Regardless of industry or business complexity , integrating LLMs into carefully tailored software applications can unlock unprecedented levels of efficiency and productivity.

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